When you see the phrase pure noni juice, it means that this is noni juice which has not been blended with other juices and does not have any added sugar, flavorings or preservatives.

Some may insist that pure noni juice be unpasteurized as well, though any pure noni juice product you see on the US market is likely to be pasteurized for safety reasons. Generally speaking, however, any product marketed as pure noni juice has been produced from noni which are organically grown and naturally aged and fermented for between three and six months. This process produces a concentrated noni juice which contains all of the nutritional value of the noni fruit.

However, just because a given product is labeled as pure noni juice this does not mean that it is of the highest quality. This is because products labeled as pure noni juice can have varying quantities of vitamins and other nutrients and can also differ in flavor. Much depends on what stage of ripeness the fruit was at the time it was harvested and also the way in which it was processed. Noni which has been picked when not quite ripe will not ferment as easily as noni fruit which has already ripened. When noni is picked at full ripeness, the aging process will produce a juice which has a better flavor and a higher nutritional content. This results in a much higher quality pure noni juice product.

Some producers have a track record of harvesting the fruit too early and making noni products (including pure noni juice) which are of inferior quality than those which are made by manufacturers who harvest their fruit when ripe. The fermentation and aging process can take up to six months - the longer the fruit is allowed to age, the better the quality of the finished product.

Another factor to consider is that while many companies market their products as being pure noni juice, for instance as stated on the label, it is not in fact always pure. The product might just contain the pulp or an extract which is then mixed with other juices to give it the appearance of being pure noni juice. There are even products available with only minute amounts of actual noni juice and which nevertheless are marketed as being pure.

If you want to be sure that you’re really buying something which is pure noni juice, then you’ll have to read the label carefully to ensure that the product is actually what it claims to be. If you see other fruit juices or additives on the ingredients list, then it’s time to set down the bottle and keep looking for a pure noni juice product.

The origin of the juice is another clue to its quality; the best noni (and thus the best pure noni juice) comes from Hawaii, Tahiti and the Marquesas Islands. These are places with volcanic soil which is ideal for growing noni. As long as you’re looking at the label, you may want to check to see if the pure noni juice product you’re looking at is pasteurized.

The FDA is not responsible for ensuring that these products are actually as pure as their manufacturers claim, so in this case consumers are on their own to evaluate this. If you’re interested in doing so, it is possible to make sure that you’re getting authentic pure noni juice by buying noni fruit and fermenting it yourself. It’s easy enough to do - just leave the fruit in a bowl at room temperature. As the noni ferments, juice will leak out, which you can then collect. If at all possible, choose organically grown fruit if you plan to make your own pure noni juice.

Ultimately, it’s up to you to make sure that you’re buying juice which is really pure noni juice and not something which contains just a minuscule amount of noni. Read labels and purchase only pure noni juice products - only these will give you the full array of health benefits which this juice provides.

Nathan Marks is an expert on alternative medicines. He passionately follows the “food as medicine” paradigm or in other words the fact that “you are what you eat”. After conducting research in the Pacific he has also become passionate about pure noni juice.To stay informed about pure noni juice please come and visit Nathan’s site.

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